Why Social Media Marketing is Crucial for Your Local Business

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Why Social Media Marketing is Crucial for Your Local Business

Why Social Media Marketing is Crucial for Your Local Business

Performing search engine optimization services on your own company can be quite the ordeal to tackle. For starters, there is such a vast amount of knowledge that goes into optimizing content so that search engines pick it up and favor the material.

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By David

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Search engine optimization is a very prominent part of the digital marketing world today. The reason for this is that more and more businesses are turning to the internet as a platform for advertising their products and services. 

 

Although many companies are starting out as e-commerce brands that don’t have a storefront, there are still a plethora of in-person businesses that operate from a physical location. There is some confusion surrounding digital marketing because a common misconception is that only online-based businesses need to launch a social media marketing campaign. 

 

While the logic is there, the truth of the matter is that local businesses absolutely need to invest in local SEO services. A local SEO marketing campaign can work wonders for local businesses, and today, we’re going to explain why social media marketing is crucial for your local business! 

 

Let’s start by talking about social media marketing as a whole, and then we’ll touch on how local SEO services paired with active social media accounts can take your local business to greater heights. 

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“The truth of the matter is that local businesses absolutely need to invest in local SEO services

What is Social Media Marketing?

Social media marketing is one of the newest forms of marketing and advertising for businesses. Essentially, social media marketing is where the well-established methods of marketing meet social media platforms. From Facebook and LinkedIn, to Instagram and Youtube, social media platforms are implemented in ways that help to expand the reach of businesses, and ultimately, the growth.

 

Many people use social media to connect with family and friends, but businesses can use social media as a way of taking their marketing to the next level. You would be surprised by how powerful social media platforms can be for companies and brands that are looking to grow and expand their businesses. 

 

Large corporations can surely benefit from social media marketing campaigns, but it’s easier for big brand names to gain an immediate following because they are already well known by the general public. However, social media isn’t only tailored to the brands everyone has already heard of, which is great news for start-ups and entrepreneurs alike. 

 

Social media marketing helps the smallest and lesser known businesses accumulate followers who will eventually translate into paying customers. Social media platforms are tuned in to the way that businesses are using social media for marketing purposes, and it’s actually very beneficial. 

 

Businesses can, and should, take advantage of the many tools that are embedded into social media platforms. For example, Youtube has analytic abilities that will inform you of who makes up your demographic. Instagram displays figures that express the reach of your posts, and Twitter has the ability to show you your engagement levels. 

 

You may be wondering if social media marketing is crucial for all businesses. And that’s a very valid question to have! Why invest a portion of your budget into social media marketing and local SEO services if you don’t need to? 

 

We understand your concern, but believe us when we say that social media marketing is absolutely essential for your business, especially if you’re a local company. Here’s why! 

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Do All Businesses Benefit from Social Media Marketing?

There are endless possibilities when it comes to the type of business you can start. It all begins with a passion, and the rest ends up being history! With so many industries to choose from, you have so much freedom. 

 

From companies that provide an expert-level service to brands that sell a unique product, every business is unique in their own right. However, no matter which industry your business falls into, your company will manifest as either an online store or a brick-and-mortar establishment. 

 

Also known as e-commerce brands, online stores are run entirely on the internet. With the rise in technology came the increase in e-commerce websites, which allow companies to run their business from anywhere in the world because sales take place through the website. 

 

Prior to the technological advancements we’ve seen over the past few years, it was rare for businesses not to have a physical storefront. Known as brick-and-mortar stores, it wasn’t uncommon for businesses to be run from one physical location. 

 

Now, it might seem obvious that e-commerce companies absolutely need to make use of social media marketing in order to stand out from the crowd. With such a heightened number of online businesses out there, social media sounds like a must for brands that sell products and services online. 

 

And don’t get us wrong! That is very true. But social media marketing isn’t just for online businesses. Companies that operate out of a physical storefront, rather than by way of the internet, should also implement social media marketing as part of their SEO campaigns. 

 

When paired with local marketing strategies, social media can  brick-and-mortar stores, either. While the term local might sound as though only local businesses should take advantage of the benefits that local SEO services provide, local SEO marketing is favorable for all companies.  

 

All in all, e-commerce companies and in-person businesses alike can benefit from both social media and local SEO services as part of their marketing campaigns. For now, let’s focus on local businesses and how social media marketing can help them!

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The Benefits of Social Media Marketing for Local Businesses

We can say, “Your business needs social media marketing!” all day long, and as much as it’s true, simply saying that social media is crucial for your business doesn’t really exemplify how social media marketing will improve your business overall. Let’s talk about the benefits of social media marketing for local businesses to provide you with more insight into what you can expect from a social media marketing campaign. 

“When you have a reliable base of customers, you start to establish brand authority. Customers who are loyal to a brand continue to shop from the company time and time again, which yields greater conversion rates for your company.”

The Benefits of Social Media Marketing

We mentioned that social media marketing will help to grow your business, but how does that happen? Well, it all starts with an increase in brand awareness. As more and more people find your social media accounts, the name of your brand will start circulating. Over time, you will grow a steady following, which leads to a solid customer base.

 

When you have a reliable base of customers, you start to establish brand authority. Customers who are loyal to a brand continue to shop from the company time and time again, which yields greater conversion rates for your company. 

 

Last but certainly not least, social media marketing is powerful, all while being incredibly cost-effective. When you launch a social media marketing campaign for your company, it’s likely that you either have a social media marketing team or you outsource the work to local digital marketing teams. 

 

Either way, the cost remains very low. Yes, you’re paying experts to put in the time and effort required of successful social media campaigns, but at the same time, the price point is going to be far lower than other forms of advertising.  

 

Along with brand awareness, customer retention, brand authority, and the element of cost-effectiveness, social media marketing yields many other benefits as well, including… 

 

  • Optimized results on search engines 
  • Heightened levels of organic inbound traffic 
  • More authenticity and trust among customers 
  • Ability to communicate directly with your customers 
  • The ability to network and work with other brands 
  • Opportunity to gain insight into what customers want and need 
  • Insights and analytic tools to see how social media content performs 
  • Elevate your business to an expert-level status in your industry

How to Do SEO for a Local Business

Performing search engine optimization services on your own company can be quite the ordeal to tackle. For starters, there is such a vast amount of knowledge that goes into optimizing content so that search engines pick it up and favor the material. 

 

While it’s certainly possible to learn how to properly do search engine optimization, not all beginners are able to find much success with their SEO campaigns. Not only that, but an SEO marketing campaign takes a lot of effort. 

 

As business owners, there are already so many different things you have to manage. From handling inventory and placing orders for more, to hiring valuable employees and maintaining the space so that it’s suitable for customers, it can feel as though your to-do list grows by the second. 

 

These are only the tip of the iceberg when it comes to owning your own business, too. With so much going on in your day-to-day life as a business owner, the very last thing you need on your plate is… Well, more on your plate! 

 

Allow us to extend a helping hand and take care of the SEO side of your local business. As a company with many years of expertise, and many successful SEO marketing campaigns to show for it, we have the know-how and bandwidth to take on social media marketing for your local business. 

 

For local search engine optimization services, consider hiring the experts. We’ve got your back. At Titan SEO Group, we have the tools and the knowledge to curate the right social media marketing campaign for your local business. Contact us today to learn more about what we can do for you!

Summary
Why Social Media Marketing is Crucial for Your Local Business
Article Name
Why Social Media Marketing is Crucial for Your Local Business
Description
When it comes to acquiring new links for your site, you don't just want to acquire any links, you want to acquire the right links. And acquiring the right inks requires careful strategy, precise execution, and strong partnerships. After all only one can rank on top. 
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Titan SEO Group
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