Create World Class Content

High-Quality Content for Your Brand.
Our content marketing services drive new customers.

Great content and content marketing is vital in growing your business online. What do we mean by content? Anything that can be consumed online, such as the written word, images, pictures, infographics, audio and video. By understanding your target market, and creating useful information for them, it helps both acquire new customers and also retain existing customers.

Content marketing is the online art of communicating with your customers and prospects without selling. It is the opposite of interruption marketing (such as leaflets or posters) and compliments search optimisation very well.

Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent, helps them in some way, or moves them emotionally.

One of the biggest benefits of having quality content is that it establishes your brand’s credibility. If your content is compelling and engaging, a reader is going to be more willing to trust you. We write articles that are well-researched and provide the reader with all the information they need to trust the conclusions being made. This in turn means that the leads you’ll get from your content marketing strategy will have a much higher conversion rate due to the level of trust we achieve for your brand.

Content Creation

Content management lets you Open New Markets

More than 3 billion people now use the Internet every day. Your customers and prospects are among them. What are you doing to reach them with content? And what are your competitors doing?
Content management is a vast and growing channel that offers you unlimited opportunity. By taking action now, you can put your business in front of customers and prospects — quickly and cost effectively.

Good content leads customers to your website, where you can capture their contact information, then sell your products or service.

The only problem?

To rank highly in search and get found by customers, your content must meet these criteria:

  • Relevant. Your articles, videos, blog posts, etc. must be relevant to your target audience. Nothing else matters. Because the people you’re trying to reach care only about finding what they want online. Never forget this!
  • High quality. Useful, informative content can make you an authority in the eyes of your audience. It gets shared on social media. Plus, it keeps them on your website longer, which reduces bounce rates, increases your conversions, and can rank you higher in Google.
  • Visual appeal. It takes only 0.05 seconds for visitors to your website to form an opinion that determines whether they stay or leave (source: Conversion XL). It means your content must be error-free and user-friendly.
  • Unique. Content that’s unique to your website can boost your rankings in Google. By contrast, content that is copied will be ignored by Google and could get your site banned.
  • SEO-ready. It’s not enough for content to be useful and unique. It should be optimized for search engines like Google and Bing. That means you need to pay attention to keywords, headlines, and links, to name a few.
  • Small businesses with blogs get 126% more lead growth than small businesses without.
  • Content marketing is the second most successful lead generation tactic (second only to email marketing).
  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. 
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Content Marketing Services

Content is king. By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. 

Here are a few more reasons why you should invest into content marketing:

  • Websites that produce regular content receive 8x more traffic
  • Content marketing costs 62% less than outbound marketing
  • Content marketing generates 3x as many leads as outbound marketing
  • Content marketing adopters have nearly 6x as many conversions non-adopters
  • Content marketing enhances your email marketing and social media marketing efforts
  • Content marketing is cheaper and more effective than traditional forms of advertising. 
  • It is also proven to influence conversions, drive results and enhance your entire online marketing presence.

Content Marketing Strategy

The first step our content marketing agency will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers. This will help us write content that appeals to them. In addition, we will develop a blog calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.

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Content Development

Our content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop will be unique to your business and published to your website. All content must be published to a WordPress blog or similar CMS. If your content is hosted on another website, we can create a WordPress blog for you and add it to your website.

Content Marketing Reporting

Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be increased website traffic and time-on-site for each new user.

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Our Content Creation Process

While we know how to target search engines and the Internet community, you know your customers best, so we want you to be involved as much as you wish as we write your content. 

A multichannel marketing strategy can enable you to connect with more leads, better engage your target audience, and can give you an even faster and better ROI. Learn about the other digital marketing services we offer, including Search Engine Optimization, Brand Design, & Web Design!

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